Aveeno sensitive
skin scents campaign
TVC & TSQ Take over

For the launch of Aveeno’s Sensitive Skin Scents collection, the creative needed to introduce fragrance in a way that still felt true to the brand’s sensitive-skin authority. While at Omnicom Productions, I led creative across the TV commercial and Times Square digital placements, shaping a visual world that balanced sensorial fragrance cues with Aveeno’s trusted, skin-first positioning. The work leaned into softness, ingredient storytelling, and moments of calm, using texture, natural light, and subtle scent-inspired movement to make the collection feel both comforting and elevated. Across broadcast and high-impact OOH, the campaign brought a more modern, emotional beauty language to a heritage skincare brand while maintaining its credibility and approachability.
Agency: Omnicom Productions
Creative Director: Taylor Russo
Account Director: Naomi Bagga
Photographer + Video Director: Claire Collins Leahy
DP: Kurt Collins
Production Designer: Jessie Landry
Production House: Park Production House