Neutrogena
Neutrogena
Neutrogena is a heritage skincare brand rooted in science-backed innovation, dermatologist trust, and mass accessibility. While at Omnicom Productions, I led global creative across integrated campaigns, social, digital, TV, and e-commerce, helping evolve the brand’s visual language for today’s beauty consumer while maintaining its clinical credibility. My role focused on building cohesive, scalable creative systems that could flex across global markets and touchpoints, from hero campaign moments to digital content ecosystems. The work balanced efficacy-driven storytelling with warmth, sensoriality, and a more elevated, contemporary beauty aesthetic.
Lip Oil Launch
with Tate mccrae
Refresh assets across key seasonal categories, designed to perform in high-traffic retail environments like Walgreens, Target, and Walmart. Each execution balanced commercial clarity with the brand’s updated visual language, creating a cohesive system that could scale across channels without losing impact at shelf.
I cast and led the full creative team on set, infusing a strong point of view and elevated taste level across photography, styling, and set design to bring the refreshed brand vision to life.
MAKE UP WIPES
holiday refresh
Refresh assets across key seasonal categories, designed to perform in high-traffic retail environments like Walgreens, Target, and Walmart. Each execution balanced commercial clarity with the brand’s updated visual language, creating a cohesive system that could scale across channels without losing impact at shelf.
I cast and led the full creative team on set, infusing a strong point of view and elevated taste level across photography, styling, and set design to bring the refreshed brand vision to life.
Creative Director: Taylor Russo
Associate Creative Director: Lindsay Herman
Senior Art Director: Bruno Oliver
Producer: Guilherme Nascimento
Executive Producer: Dan Schudellari
Photographer: Grace Rivera
Hair: Tina Outen
Makeup Artistry: Yuby Leove
