AVEENO
Age renewal UK TVC

Aveeno is one of the world’s most established, dermatologist-recommended skincare brands. My team and I were tasked with evolving the brand’s look and feel, modernizing its visual language without alienating its loyal core consumer.

Working within a tight production framework, we designed the hero TVC to work harder: extracting and repurposing footage to create engaging, interactive social assets that extended the campaign across platforms. The result was a thoughtful balance of heritage, science-backed credibility, and contemporary warmth, introducing a refreshed visual identity through Aveeno’s UK Age Renewal commercial.

Agency: Omnicom Productions Content Factory
Creative Director: Taylor Russo
Global Account Director: Naomi Bagga
Video Director: Vicky Lawton