BUXOM x Ash K Holm Eye Palette Campaign

MUA to the stars, Buxom teamed up with Ash K Holm to design a custom palette inspired by her backstage, behind-the-scenes life.

The mastermind behind today’s most iconic looks, we asked her to create the ultimate insider’s palette – blinged out with matte and shimmering jewel tones, it’s your ticket to the inside world of glamour and influence.

Creative Director: Ellen Yoon
Art Director: Taylor Russo
Photographer: Angelo Sgambati
MUA: Ash K Holm
Stylist: Natasha Deveraux

Plumpshot collagen infused lip serum

BUXOM’s biggest mobile-first, A-level campaign to differentiate our lip plumper from others and target multiple groups based on plumping desire — intense volume, smoothing, healthier-and-younger-looking lips.

We developed a campaign that feels like a clinical authority with a BUXOM wink, securing our plumping expertise with stat-driven benefits and energetic, aspirational relatability.

Creative Director: Ellen Yoon
Art Director: Taylor Russo
Photographer: Mary FIx
MUA: David Birdwell